Generational Differences, Authentic Connections

Kickoff 2025 with the WIRe Cincinnati chapter! We'll meet for an evening of light snacks, drinks, and educational sessions on topics surrounding differing approaches to generational difference in MR. Stick around for networking, community, and more! Space in this event is limited; register ASAP to snag your spot. A BIG thank you to Burke and EMI for supporting the WIRe Cincinnati chapter!

Speakers:

Kelsey Schmeckpeper – Sr. Analyst at Burke
Session Title: Corporate Advocacy as a driver for brand strength among younger generations

Allision Griffin – Manager, Consumer Research at  84.51
Session Title: Gen Z’s Playbook to Smart Grocery Spending
Session Abstract: As a new generation of consumers, Gen Z is emerging with their own strategies for smart shopping. We’ll dive in to better understand how Gen Z views the current economic climate and the “playbook” of how they’re behaving in reaction. Using data-driven insights, we’ll explore how this tech-savvy generation is maximizing their grocery shopping experience by leveraging tools and tactics to save money without sacrificing what is important to them.

Agenda:

• 5:30-6:15- Happy Hour
  
• 6:15-6:45 – Session One
  
• 6:45-7:15- Session Two
  
• 7:15-8:00 Wrap up and more networking