For many customers, Google is one of the first places they turn when looking for a product, service or local business. Yet many small businesses are either underusing Google's free tools or paying for advertising without first getting the basics right.

This practical workshop will show you how to strengthen your presence on Google, understand how customers are finding you and make better use of the information Google provides. You will also be introduced to simple paid advertising options that can help increase your visibility when organic search alone is not enough.

Outcome:

Leave with a clearer understanding of how Google's free and paid tools work together, what your business should be using and practical actions you can take to improve your visibility on Google.

Main Topics Covered:

Set up and optimise a Google Business Profile to improve your visibility in local search and Google Maps
Review important Business Profile information including categories, services, photographs, reviews and business details
Understand how customers interact with your Business Profile and which performance measures matter
Use Google Trends to explore customer terminology, changing interests and seasonal search patterns
Set up and use Google Search Console to understand how your website appears in Google Search
Identify the search terms generating impressions and clicks for your website
Understand the difference between impressions, clicks, click-through rate and search position
Understand where Google Analytics fits and how it complements Search Console
Identify other useful Google tools and when they may be relevant to your business
Understand the difference between organic visibility and paid advertising
Explore simple advertising options available through Google Business Profile
Consider when paying for additional Google visibility makes commercial sense
Identify what should be in place before spending money on Google advertising

The workshop will include live demonstrations and practical examples relevant to small businesses.

Suitable for: Small business owners and operators who want to improve how their business appears on Google and better understand the tools available to them.

It is particularly suitable for businesses that:

Depend on customers finding them through Google Search or Google Maps
Have an existing Google Business Profile but are unsure whether it is properly optimised
Have a website but do not know which Google searches are generating traffic
Want to better understand how their business performs in Google Search
Are considering Google advertising but want to understand the basics before spending money

No advanced technical, SEO or Google Ads knowledge is required.

Note: Maximum of 2 bookings per business.

Presenter: Rob Jefferson, SBDC Regional Business Advisor from IPS Management Consultants.

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IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.

Contact the host of Get More From Google: Free and Paid Tools for Small Business - Held Online