“Get Out of the Way”: How Conscious CEOs Build Scalable Sales & GTM Teams

Session Overview

If you're still the one closing every deal - or feel like you need to be - you might be holding your business back.

This 45-minute panel is for founders and CEOs who are ready to scale without being the center of all revenue.

You'll hear from two growth-stage entrepreneurs who’ve made the leap from “chief closer” to building real, repeatable sales systems, and the mindset shifts it took to get there.

You’ll walk away with practical strategies and honest perspective on how to build a business that grows without burning you out

This conversation is for you if you’re:

• An Entrepreneur looking for new insights in conscious business building
• Are generating $500K–$10M in annual revenue
• Tired of being the sales & GTM bottleneck
• Ready to grow a team that can sell and deliver without you
• Committed to building your business consciously, not chaotically

It’s not for you if:

• You are content with doing it ALL yourself
• You’re not ready to delegate or trust others with sales, GTM and revenue generating work
• You believe hustle alone will solve your growth challenges

Let go of control. Gain capacity. And start leading your business, not just keeping up with it.

Details

Location: Left Hand RiNo, 4180 Wynkoop St #140, Denver, CO 80216

Light Appetizers and Drinks will be provided.

Agenda

• 4:00 – 4:30 Networking
• 4:30 – 4:45 Welcome and introductions 
• 4:45 – 5:45 Panel Discussion - “Get Out of the Way”: How Conscious CEOs Build Scalable Sales & GTM Teams. Alex Raymond (host of The Conscious Entrepreneur Summit) will be in conversation with Chris Schwalbach (Founder/CEO AVL Growth Partners) and Brian Kerlin (Founder/CEO Optitude)
• 5:45 – 6:30 Discussion and wrap up

Sponsor Information

My Firestorm - https://www.myfirestorm.com/

Philip Pelto – Co-Founder (https://www.linkedin.com/in/philippelto/)

Firestorm® is a referral-based business development network designed for B2B professionals who want to grow through strategic partnerships. Our community brings together like-minded entrepreneurs and sales professionals to build powerful relationships that drive consistent high-quality referrals. Through weekly meetings, structured networking and a proven system, Firestorm® helps members generate more sales to grow their businesses.

LCG Advisors – https://lcgadvisors.com/services/business-owners-executives/

George Helock – Managing Director (https://www.linkedin.com/in/george-helock/)

LCG Advisors is a national transaction and advisory firm specializing in serving the needs of lower middle market businesses and investors. Our integrated team provides services across investment banking, business valuation, accounting/finance/IT consulting, and due diligence. We partner with business owners and executives to navigate complex transactions, prepare for and execute on growth and exits. With a reputation for senior-level attention, consistent communication, and tailored solutions, LCG delivers big firm quality with a cost effective, boutique firm feel.

Optitude - https://www.optitude.co/

Brian Kerlin – Founder/CEO (https://www.linkedin.com/in/brian-kerlin/)

At Optitude, we empower emerging B2B companies to achieve consistent, sustainable revenue growth and build the capacity for long-term success through our Inside Up approach. We specialize in helping first-time founders, CEOs, and entrepreneurs improve performance, streamline go-to-market systems and create efficiencies with tailored growth strategies. From clearly defining your ideal customer to implementing revenue-generating systems with a future-focused roadmap, Optitude is your partner in achieving 2x to 10x your annual revenue growth.

The Conscious Entrepreneur Summit - https://consciousentrepreneur.us/

Alex Raymond - Host (https://www.linkedin.com/in/afraymond/)

The Conscious Entrepreneur Summit is the #1 event for founders ready to scale faster, lead with intention, and live fully. Now in its fourth year, CES returns to Boulder, Colorado on May 28 & 29 with a powerful lineup including 10x Is Easier Than 2x author Benjamin Hardy and renowned entrepreneur-psychologist Michael Freeman. Designed for leaders of Colorado’s fastest-growing companies, CES blends bold ideas, real connection, and breakthrough insights to help you grow your business—and yourself.

Tickets to this event are available for $15.

We'll be giving away one free ticket to The Conscious Entrepreneur Summit on May 29!

Look forward to seeing you there!