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GETTING TO WOW Workshop * Orlando * 6/30/23

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Event description


Do you have a “WOW Statement” that markets your value as an organization or department? 

Do you know what a “WOW Statement” really is?

  • It is NOT a Mission Statement!
  • It is NOT an Elevator Pitch!

If you don’t, then your budget is about to get cut, your clients have found a new vendor, your staff is leaving and you're soon going to be looking elsewhere for a new career. 

Join us for this highly engaging morning workshop and learn about how to get to WOW. We will start to develop a WOW STATEMENT for your operation and maybe, one of your own.


  • What is a WOW Statement?
  • What are the Key Points to Focus On?
  • How long should it be?
  • What are the three optional targets?
  • What MUST your WOW statement include?


  • Attendees pair up with others.
  • Each group then has 45 minutes to use the formula.
  • One person from each group presents their WOW statement.
  • Group discussion and exchange of ideas.

Your coach is Dave Thompson, has 50 years of experience in the cleaning & service industry after operating a BSC, Consulting company and an international Green Cleaning Corp.  His knowledge is being provided to you in an effort to inform, motivate and inspire you to do the same with others in the janitorial profession.

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