There is plenty of talk about "going global from day one", but what does it really mean? And do founders from Aotearoa, especially first-time founders or founders with little to no commercial experience actually do it?

Doug Bohaboy is a GTM Principal at GD1 whose core expertise is across Go-To-Market (GTM) strategy and execution in B2B technology companies. He has nearly 20 years experience as a hands-on growth operator, building & running global sales, marketing & customer success teams. He filled leadership roles across these revenue functions from early stage to $100m usd.

In this session he is going to demystify early-stage high-growth startup GTM in three ways: (1) how to avoid the trap of building for a tiny market / how to use NZ strategically; (2) how to perform world-class customer discovery (and the volume required before you stop); (3) how to define and iterate your Ideal Customer Profile (ICP).

AGENDA:

12:00-12:15 doors open & intro networking
12:15-13:15 three-part workshop with brief breaks in between each section for Q&A and toilet breaks
13:15-13:30 outro networking
13:30-15:00 three 25-min office hour slots for UCE founders
15:00-15:30 break
15:30-17:00 three 25-min office hour slots for MoA founders

Contact the host of Go-to-(Global)-Market from Day One