Good Mornings: Stand for something
Description
There’s no shortage of marketing advice.
Post more. Try this channel. Follow the trend. Do what everyone else is doing.
And yet - for many businesses - marketing still feels noisy, inconsistent, or strangely ineffective.
Not because they’re doing nothing.
But because they’re doing too much, without a clear point of view.
To stand out, you don’t need to be louder.
You need to be clearer.
STAND FOR SOMETHING is about finding the thread that runs through your business - the message that makes the right people lean in, and the wrong people quietly move on.
Because good marketing isn’t about saying more.
It’s about saying the right thing, consistently.
Marketing That Actually Matters
In this Good Mornings session, we’ll explore what effective marketing looks like for small and medium businesses - without the pressure to be everywhere, all the time.
Using a practical, easy-to-implement framework, we’ll look at:
why unclear positioning makes marketing feel harder than it needs to be
how to articulate what makes your business genuinely different
how to plan content that supports your business goals (not just fills a calendar)
This session is practical, grounded, and designed to help you focus your effort where it will actually make a difference.
You’ll leave with marketing templates you can tailor to your business straight away.
Lineup
Trudi Saul
Trudi helps businesses tell the stories that often go untold. Creative Director at boutique marketing consultancy, Vennd, Trudi believes marketing isn’t about filters, fancy backdrops, or chasing the next trend - it’s about real conversations that connect, engage, and build trust over time. And that all starts with clarity around who you are and what you stand for. With nearly two decades working alongside start-ups, small businesses, and growing teams, Trudi understands the reality of building a business from the inside out - because she’s been on that journey herself. Her work sits at the intersection of strategy and story, helping business owners find the message that feels true, then share it in a way that actually resonates. She’s here to guide the conversation on standing for something - and how that clarity can make marketing feel lighter, more focused, and far more effective.
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity
