Creating Your First Google Ads Campaign

Get equipped with the essential knowledge and tools to start your digital marketing journey with confidence. Designed for small businesses eager to make their mark in the online space, this workshop will guide you through the process of setting up your initial campaign on Google Ads, focusing primarily on search campaigns—the cornerstone of online advertising for small business.

Throughout our session, we'll unravel the intricacies of Google Ads campaign structure, delving into the anatomy of ad groups, ads, and keywords to lay a solid foundation for your campaign's success. You'll receive a comprehensive walkthrough on setting up a search campaign, from defining clear goals and selecting targeted keywords to fine-tuning your targeting parameters and mastering the art of bidding.

Learn best practices for crafting compelling ads that resonate with your audience, covering everything from attention-grabbing headlines to persuasive calls-to-action. Additionally, we'll clarify the array of bidding strategies available, enabling you to make informed decisions and select the optimal strategy to maximise your campaign's effectiveness. Sign up and pave the way for your business to thrive in the digital landscape with Google Ads.

Topics covered:

Explaining the structure of a Google Ads campaign, including ad groups, ads, and keywords.
Walkthrough of setting up a search campaign, including setting goals, selecting keywords, targeting, and bidding.
Tips and best practices for writing ads that convert, including headlines, descriptions, and CTAs.
Introduction to different bidding strategies and how to choose the right one for your campaign.

Duration: 3 hours

Presenter: Steele Walster

Steele Walster is a highly experienced Google Ads consultant and the founder of a successful digital marketing agency in Perth City. With over a decade of experience in the industry, Steele has made a name for himself by helping small business owners across various industries achieve their online marketing goals. His expertise in Google Ads has been instrumental in driving growth for his clients, and his unique approach combines data-driven strategies with a deep understanding of consumer behavior.

Before establishing his digital marketing agency, Steele played a crucial role in expanding ALDI to Western Australia as part of the operations team. This experience gave him valuable insights into the retail industry and the importance of effective marketing in driving growth. Before that, Steele served as an army officer, developing strong leadership skills, discipline, and dedication.

Steele is passionate about sharing his knowledge and expertise with others. He regularly provides coaching and mentorship to small business owners. His ability to navigate the complexities of digital marketing has helped numerous businesses achieve their full potential.

This workshop is presented as part of the Digital Solutions Program.