Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Unfortunately advertising on social media can convert as few as 1% of visitors into purchasers. While Google Ads can offer much higher conversion rates, there's much more involved than simply creating an ad to send visitors to your website. This workshop will help you create a Google Ads campaign strategy that attracts your target market and helps convert them into actual leads, sales and repeat customers for your business.

This topic covers:

Identifying search intent - matching marketing messages to what people are searching for
Creating compelling ads that encourage click through
Setting up your website and landing pages for maximum conversion
Avoiding the single biggest mistake leading to overspend on poor performing ads
How to apply Kaizen strategies to continuously improve return on investment

This workshop is for business owners with an online presence who are new to Google Ads or have run campaigns in the past with only limited success.

The facilitator of this topic, That Web Company empowers small businesses and startups to master the digital marketing realm, with a range of courses and workshops. They help business owners cut through confusing digital marketing jargon with a simple, step-by-step approach to creating successful digital marketing campaigns that provide a return on investment.

Important booking information

Got a query? Check our Workshop Frequently Asked Questions or get in touch with us at workshops@smallbusiness.wa.gov.au.

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.