Google Ads: Smart & Simple Strategies on a Budget

Want your business to show up when people are actively searching for your products or services? Google Ads can help you get found - but it’s easy to feel overwhelmed or waste money if you’re not sure how to use it.

This hands-on, beginner-friendly workshop is designed to help small and solo business owners understand how Google Ads work and how to make them work for you—without blowing your budget. You’ll learn how to target the right people, choose the right keywords, and create simple but effective campaigns that drive real results.

This workshop will cover:

How Google Ads work - A plain-English introduction to search and display campaigns
Setting up your account - Getting started the right way
Finding the right keywords - Tools and tips to help you show up in relevant searches
Writing your ads - Simple, clear messaging that gets clicks
Setting budgets and bids - How to spend wisely and stay in control
Tracking performance - What to measure and how to improve over time

By the end of this workshop, you’ll walk away with:

A clear understanding of how Google Ads can support your business goals
A step-by-step guide to setting up your first campaign
The confidence to advertise online without wasting time or money

Presented by: Lauren Duffy

Duration: 2 hours

About the Presenter:

Lauren is a full-stack digital marketer with over 15 years of experience across both B2B and B2C sectors, including e-commerce, tech, health and wellbeing, and the arts. She specialises in customer acquisition and retention strategies, with deep expertise in email marketing, search engine marketing, and paid social campaigns.

As a Digital Advisor with Business Foundations, Lauren works one-on-one with small businesses through the Australian Government’s Digital Solutions Program, helping them build digital capability and confidence. Known for her practical, down-to-earth approach, she’s passionate about making marketing feel achievable – and even enjoyable – for time-poor business owners.

This workshop is presented by the Digital Solutions Program.

Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.