These two tools are a must have for any business website. They will tell you exactly how well your site is doing in Google, how sales effective it is, and how you can improve your website.

Having a website online is a great start, but if you are not able to measure what is happening on your website, then you are driving blindly.

Google Analytics
Learn how potential clients find your website, what they do on your site, and from where they leave the site. Find out which one of your channels delivers more income. We look at this and several other data streams that you will be able to use in your marketing and to improve your site's sales effectiveness.

Google Search Console
This handy tool will tell you two things: which search terms people use to find your website, and it will send you an email every time an error occurs on your website. You will learn how to use the Search Console data to focus on the correct search terms and how to optimise your site better for Google.

Main Topics Covered
- You will install Google Analytics.
- You will learn how to read the most important data in Analytics.
- We will discuss how to set up tracking of specific data in Analytics.
- We will go over the Search Console data to determine which search terms you should focus on in your SEO efforts, and which new search terms might be useful as well.

To bring: A laptop for the practical part of the workshop.

Suitable for: Small business owners who have a website, but have not installed, or do not how to use Google Analytics and/or Google Search Console.

Note: Maximum of 2 bookings per business.

Presenter: Jerry Hoekman, Business Advisor from IPS Management Consultants.

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IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.