This tool is a must have for any business website. It will show you a lot of information about your visitors' behaviour, how sales effective your site is, and how you can improve your it.

Having a website online is a great start, but if you are not able to measure what is happening on your website, then you are driving blindly.

Google Analytics
Learn how potential clients find your website, what they do on your site, and from where they leave the site. Find out which one of your channels delivers more income. We look at this and several other data streams that you will be able to use in your marketing and to improve your site's sales effectiveness.

Main Topics Covered
- You will install Google Analytics.
- You will learn how to read the most important data in Analytics.
- We will discuss how to set up tracking of specific data in Analytics.

Next
A second workshop will take place on the 4th of November, during which we will be looking at the data that has been registered by Google Analytics since the first workshop.

To bring: A laptop for the practical part of the workshop.

Suitable for: Small business owners who have a website, but have not installed, or do not know how to use Google Analytics.

Note: Maximum of 2 bookings per business.

Presenter: Jerry Hoekman, Business Advisor from IPS Management Consultants.

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IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.