Your employees aren’t suffering from a lack of information. They’re drowning in it.

Emails. Newsletters. Intranet stories. Presentations. Digital screens. Most corporate content asks busy employees to stop what they’re doing and wade through a wall of words.

Most of them won’t.

In this hands-on workshop, Steve Crescenzo will show you how to create Content Snapshots: short, visual pieces of communication that employees can understand at a glance.

These aren’t elaborate infographics that take a designer three weeks to create. They are focused, practical pieces of content built around one message, one strong visual idea and just enough copy to make the point.

You’ll learn how to:

Find the one thing your audience needs to know
Write headlines that make people stop and look
Turn long, bloated corporate copy into short, useful content
Create a clear visual hierarchy so people know where to look first
Choose the image, number, quote or idea that brings the message to life
Design content that works on digital screens, intranets, newsletters and social channels
Use AI to uncover the main message, sharpen headlines, cut copy and develop visual directions
Avoid the common mistake of cramming an entire article into a pretty box
Learn from real examples of visual communication that works

You’ll leave with a repeatable approach for turning complicated, wordy information into visual content people can quickly notice, understand and remember.

Contact the host of Grab Them at a Glance: How to Create Visual Content People Notice and Understand

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