Grab Them Fast: Writing That Works In The Real World

A Workshop on Headlines, Leads & Quotes That Actually Work 

Let’s be brutally honest: If you get your headline, lead, or quote wrong, your content is toast. 

Doesn’t matter how important it is. Doesn’t matter how hard you worked. If your readers are bored or confused, they’re gone. 

But get those three things right? 

Now you’ve got a fighting chance. Maybe even a reader or two.  

This fast-paced, fun, and highly practical workshop is built for communicators who want their content to actually get read. Not skimmed. Not deleted. Read. Remembered. And maybe even passed around and acted on.  

You’ll Learn: 

Headlines: The First—and Sometimes Only—Thing People Read 

• Seven headline styles that actually work (including one you’re definitely not using) 

• What headlines are supposed to do—and what yours are probably doing instead 

• The difference between a teaser and a trailer 

• Why clever is dangerous, and clarity always wins 

• How to kill a headline in five easy (corporate) steps 

Leads: How to Pull People in Instead of Pushing Them Away 

• The three best ways to start—and when to use each 

• Why your opening sentence is probably too slow, and trying to do too much 

• How to write a “running start” lead that skips the throat-clearing 

• The difference between a lead and a long, boring setup 

• The words that make readers click away faster than you can say “strategic initiative” 

Quotes: The Lost Art of the Interview 

• What makes a quote great (and why you’re probably not getting one) 

• Why “I’m excited to announce…” is not a quote—it’s a cop-out 

• How to ask questions that actually get answers (and stories) 

• The “Ask Why Twice” tactic that turns fluff into fire 

• What a bad quote does to your story (spoiler: it kills it) 

Who It’s For: 

• Communicators who want their content to sound like people, not press releases 

• Leaders who are tired of sounding like robots 

• Writers who want tools, not templates 

• Anyone whose audience has a “Delete without reading” reflex 

What You’ll Get: 

• Real examples 

• Tactical tools 

• Zero fluff 

• And a high chance of muttering, “Oh my God, I’ve done that” at least twice 

Want to write content people actually read? 

Then master the Big Three. 

Register now. Your readers will thank you.