In this fireside Jordan Lewis (Deputy, Xero and Vend) will join David Jones (Pointzi, ThreatMetrix) to dig into his experiences on growth teams at these 3 successful startups (Deputy has now raised over US$110M). Real stories, not theories.

This Will Include:

Essentials of high impact growth teams
Optimizing signup-to-trial-to-paid conversion
Stories from A/B test and statistical significance
Balancing quick, “hacky” experimentation with methodical, refined changes
Much more.

Key Takeaways:

Rapid experimentation onboarding multiple personas
What is the best statistical significance measure for success/fail of A/B experiments
How to run growth in conjunction and outside product team cadence

About the Speakers

Jordan Lewis - Director of Growth, Deputy
Currently at Deputy, Jordan Lewis has helped form and scale high-impact growth teams across Australia. Previously, he was the Growth Hacking Team Lead at Xero, and Senior Product Manager at Vend. A husband and father of 2, he spends his spare time with family and looking for new additions to his record collection.

David Jones - Founder/CEO, Pointzi
David will be asking the questions; a product-obsessed founder whose last company, ThreatMetrix, exited for over $1B. His previous company exited to Surfcontrol (now Websense) and his current company is Pointzi, which delivers a codeless SaaS Onboarding solution for mobile and web applications.

About Fishburners

Fishburners is much more than a coworking space. We are a not for profit, passionate community of 300+ scalable tech startups that only exists thanks to our amazing sponsors - Google for Startups, UTS, Chartered Accountants, and Jobs for NSW. We are dedicated to inspiring and helping startups get started, grow and succeed. Our goal is to make the hardest thing you’ve ever done easier!

We do this through our different memberships which provide the facilities, resources, learning and development, mentoring, and connections that you need for your idea to come to life and flourish. We also open our doors and host some of the largest, regular events in the Australian startup ecosystem, including our weekly lunchtime learning workshops, and Shark Tank-style, Friday night pitches. Member or not, you're welcome to attend and/or get involved! Any questions about memberships or events, please feel free to email events@fishburners.org.

Details

Please head up to L3 of the Sydney Startup Hub, and walk down the yellow corridor to the Ideas Space. BYO lunch!