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Halliday Trade Forum

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Event description

Join us for the inaugural Halliday Trade Forum taking place Thursday August 3, 2023 at The Prince in St Kilda, Melbourne.

This is sure to be an inspiring day of valuable insights from an impressive roster of thought leaders and innovators making waves in the wine industry.

The morning sessions will cover Australian wine trends, wine marketing and direct-to-consumer selling strategies. After a networking lunch attendees will break out into two focused workshops – marketing trends and a wine masterclass with James Halliday AM.

Who is the Halliday Trade Forum for?

No matter which sector of the wine industry you work in – from winemaker to retailer, distributor to brand marketer, or anywhere else – the Halliday Trade Forum is the essential conference to attend in 2023.

Additional speakers to be announced!


9–9.30am: Registration, coffee and light refreshments  

9.30–9.45am: Introduction from Halliday Wine Companion (Jacinta Hardie-Grant, Managing Director) 

9.45–11.15am: Session 1: Australian wine trends 

Host – Jane Faulkner, Halliday Tasting Team 


  • Leanne Altmann, sommelier and wine educator 
  • Philip Rich, Halliday Tasting Team 
  • Tessa Brown, viticulturist and winemaker 

    11.15–11.30am: Morning tea 

    11.30am–12.30pm: Session 2: Selling direct to consumers 

    Host – Iain Calvert 


    • Amy Scott, Product Director | Reload Digital  
    • Amy Van Bekkum, Global PR & Communications Manager | Brown Brothers 
    • Jordy Heis, Senior Retail Product Consultant | Shopify 
    • Stacey McArdle, Managing Director | Tide.PR 

    12.30–1.30pm: Networking lunch 

    1.30–3pm: Session 3: Workshops (these are breakout sessions – attendees can choose either the marketing session or wine masterclass when purchasing tickets) 

    Workshop 1: Marketing

    In a post-pandemic world, with time spent online continuing to be at its peak, engaging consumers with the right message, in the right place and at the right time has never been more crucial. As ad costs continue to rise, changes in privacy shift, and competition for consumer attention is high, how best we can target our audiences is of paramount importance.  

    In this workshop we'll cover each of the key trends that we are seeing shape digital marketing in 2023, as well as tried and tested tips that marketers can be doing today to tackle each one. 

    Workshop 2: Wine masterclass

    This masterclass session will be hosted by James Halliday AM

    3pm: Finish

    Tickets include substantial morning tea and lunch. 

    You can visit our website to find out more about the Halliday Trade Forum. 

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    Refund policy

    No refunds