The Happier, Healthier Creative Business Canvas masterclass

A CHALLENGE TO THINK ABOUT YOUR BUSINESS DIFFERENTLY.

There's a myriad of tips, tools and tactics for creative business owners to self-diagnose and analyse business challenges. Problem is, until now, there's not been a roadmap to organise or rationalise what tool to use, when, and why. Nor have there been proven pathways – a framework demonstrating a logical, coherent progress for activities that get results.

The Happier, Healthier Creative Business canvas is a holistic tool DBC developed alongside Streamtime.

It was specifically designed by Australian design practitioners to help Australian creative business owners grow robust, sustainable for-purpose businesses.

It’s not about business jargon, it’s evidence-based: proven solutions to common challenges. The science combines the best of academic business literature and with the most practical human centred design tools. The result is a self-diagnosis canvas for creative business owners.

For solo-businesses the canvas offers another opinion, and poses questions you may not have considered
For small businesses it helps align management team thinking and gives clarity
For mid-sized agencies, it reduces staff turnover and improves team culture.

The Canvas is holistic, it’s not just about the business principles like costing and pricing, it considers people and character traits. And it’s not just a set of questions: it can be used to interrogate and answer issues by:

evaluating – pausing to reflect and take stock of where you are
analysing – consider what works and why
aligning – being clear about your pillars and positioning
implementing – identifying how to make it work
executing – the ‘doing’ of the solution, and prove – measuring the impact of your decision.

The HHCB canvas is a roadmap to practical, robust decision-making.

As part of Geelong Design Week, DBC is offering an intimate, practical, 3 hour workshop focused on how the HHCB canvas is relevant to your creative business. We’re limiting the numbers to ensure personal attention.

Rather than theory, we’ll demonstrate how the canvas can be used by exploring 3 typical studio/agency scenarios – challenges we know are common to all creative businesses.

I think I need another designer. Can I afford it?
The studio is busy but profits are down. How do I work out why?
I have an under performing designer. How do I manage this?

We’ll use the canvas to research and address each of these issues and share tools to help map resolution.

We’ll also share benchmarks to show how your peers have managed the issue and where you sit in areas such as costing, pricing, service offerings and productivity.

Participants will leave with a clear understanding of how the canvas is vital to grow a sustainable, for purpose, business.

Come by yourself, or bring your management team – we’ve deliberately kept the ticket price low to encourage team participation. Everyone will leave with a digital copy of the canvas and supporting documentation.