Spring is here! What better way to prepare for the busy season than an afternoon packed with inspiring ways to take a fresh look at how you are running your business.

Gain insights in trending topics from experts in the field, including website optimisation in an AI world, and finding your brand voice, Guest speakers include Rachel Clark (Rachel Jane Design), Ebony Schmidt and Cam MacKenzie (Co-founder of Four Pillars).

Afterwards, we'll enjoy time to chat over drinks and nibbles.

We look forward to an inspiring day of innovation amongst fellow business owners.

Meet the Speakers

"Is Your Website Optimised for AI?"

Now that most internet searches provide AI-generated responses. will your customers find you when they need to?

As small business owners, our websites are often an overlooked part of our business, and yet they are an essential tool to help your customers find you and your offering. Rachel will guide us through how to make our websites AI compatible to make sure yours is visible every time.

Rachel Clark is your local SEO web design specialist. She has worked internationally in media and marketing, and has grown her own forestry and commercial arboriculture company, before devoting her time to helping businesses create websites that will be found by their customers.

"Find Your Brand Voice"

A strong brand creates customer recognition, increases trust and credibility, and promotes customer loyalty. What does your brand say about your business?

Learn how to create a brand voice, keep your messaging in line with your brand, and tie all the visual, communications, and in-store experience components together seamlessly.

Ebony Schmidt is a content specialist with a love of creative strategy and storytelling. She's worked as a writer, brand strategist, social media specialist, content manager and producer for 9 years in some of Australia's best creative agencies and local brands, including Innocent Bystander, Four Pillars Gin, Peter Lehmann Wines, and Payten & Jones.

"Running a Successful Business Begins with Defining Success"

Join Cam in an “ask me anything” session, as he talks us through the success of Four Pillars and how he and a couple of mates set out to build an international gin brand.

Cameron Mackenzie is the co-founder and former Head Distiller of Four Pillars Gin. He is possibly Australia’s most awarded gin distiller with five nominations for International Gin Producer of the Year at the International Wine & Spirits Competition (IWSC) in London, winning the trophy a record three times (2019, 2020 & 2023). He is the President of Spirits Victoria and has spent time on several industry boards and committees.

Members rate tickets are available to current members of Healesville Traders. Please ensure your 2025-26 membership has been paid. Physical/Commercial members are entitled to two tickets at members rates. Mobile/Online and NFP members are entitled to one ticket at member rates.

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