Join us for an introduction of how our High-Tech Anthropology® (HTA) process mitigates project risk and brings joy to our end users. Our High-Tech Anthropologists® (HTAs) study end users in their native work environments in order to design software that best meets those users’ goals. This process can be applied to any industry or business challenge to gain a deeper understanding of what problem needs to be solved, who it should be solved for, and what the best solution is. In fact, we regularly use our HTA process to help clients solve cultural and process issues within their organizations that are completely unrelated to software.

Come learn about the benefits of observing end users, creating and mapping personas, and assessing iterative designs. Additionally, see the other tools we use and visuals we create to capture and distill information that will help us mitigate the risk of a failed end product. These steps build the foundation for user-friendly designs tailored to target persona(s) – for products that are actually adopted (and even enJOYed!) rather than tossed to the side or treated like paperweights.

You will:

Talk with a pair of our HTAs, and ask them anything!
Discover how design informed by end-user observations and interviews helps reduce the risk of project failure
Gain a new perspective on how to approach your own design projects
Hear stories about how we've implemented our HTA process across a wide range of projects and industries
See the tools we use to prioritize end-users, foster stakeholder alignment, run design assessments, and more

If you are in a different time zone than Menlo, please note that all sessions of Menlo's High-Tech Anthropology® Process Tour start at noon Eastern Time.

Contact the host of High-Tech Anthropology® Process Tour (Virtual)

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