The third in a series of workshops designed to develop the commercialisation capability and business acumen of academics, postgraduate students and budding entrepreneurs.

Despite the wealth of innovative research conducted within academic institutions, many groundbreaking ideas remain within the confines of the laboratory.

Titled "From Lab to Market" this series is designed to equip participants with the knowledge and skills necessary to transform their research ideas into market ready innovations.

Presented by Soda Inc, the Business Model and Go-to-Market Strategy workshop aims to help participants:

Understand different business models and how to choose the right one
Learn how to use the Business Model Canvas to map ideas
Explore the basic components of a go to market strategy
Understand key regulatory hurdles

Date: 17 September

Time: 4.00 - 6.00pm

Location: HIKO Hub, Gate 5/163 Hillcrest Road, Hillcrest, Hamilton

Other workshops in the From Lab to Market series:

Session #4 - Pitching and Fundraising