The second in a series of workshops designed to develop the commercialisation capability and business acumen of academics, postgraduate students and budding entrepreneurs.

Despite the wealth of innovative research conducted within academic institutions, many groundbreaking ideas remain within the confines of the laboratory.

Titled "From Lab to Market" this series is designed to equip participants with the knowledge and skills necessary to transform their research ideas into market ready innovations.

Presented by Soda Inc, the Market Validation and Intellectual Property workshop aims to help participants:

Learn the fundamentals of market research and feasibility testing
Understand the importance of intellectual property in commercialisation
Explore different types of IP and how to protect them

Date: 10 September

Time: 4.00 - 6.00pm

Location: HIKO Hub, Gate 5/163 Hillcrest Road, Hillcrest, Hamilton

Other workshops in the From Lab to Market series:

Session #3 - Business Model and Go-to-Market Strategy

Session #4 - Pitching and Fundraising