The first in a series of workshops designed to develop the commercialisation capability and business acumen of academics, postgraduate students and budding entrepreneurs.

Despite the wealth of innovative research conducted within academic institutions, many groundbreaking ideas remain within the confines of the laboratory.

This workshop series aims to address this critical gap. Titled "From Lab to Market" this series is designed to equip participants with the knowledge and skills necessary to transform their research ideas into market ready innovations.

Presented by Soda Inc, the Introduction to Commercialisation and Innovation workshop aims to help participants:

Understand the basics of commercialisation and innovation.
Identify the key differences between academic research and commercialisation
Explore the innovation ecosystem and key stakeholders
Learn idea generation techniques and how to evaluate those ideas

Date: 3 September

Time: 4.00 - 6.00pm

Location: HIKO Hub, Gate 5/163 Hillcrest Road, Hillcrest, Hamilton

Other workshops in the From Lab to Market series:

Session #2 - Market Validation and Intellectual Property

Session #3 - Business Model and Go-to-Market Strategy

Session #4 - Pitching and Fundraising