Home Ground Advantage: How sport finds customers, harnesses technology and builds winning teams and how your business can too

Federation University, City of Casey and Melbourne City Football Club present:

Home Ground Advantage

How sport finds customers, harnesses technology and builds winning teams and how your business can too.

Friday 23 October 2026 5pm – 7:30pm

Location: City Football Academy, Melbourne - ctrl:cyber Campus, 369 Casey Fields Boulevard, Cranbourne East VIC 3977

What if the secrets behind elite sporting success could help your business grow?

Join Federation University, the City of Casey and Melbourne City FC for an exclusive Innovation Series event that brings together leading voices from sport, business, technology and research to explore the strategies shaping high-performance organisations.

From attracting new customers and embracing emerging technologies to building strong talent pipelines and creating inclusive, purpose-driven workplaces, this event will reveal practical lessons that businesses can apply right now.

From sports technology and artificial intelligence to customer engagement, workforce development and community impact, this event will uncover practical strategies that businesses of all sizes can apply to drive growth and build a competitive edge.

Hear from leading voices in sport, technology, research and social enterprise, including keynote speaker Dr Martin Schlegel from the Australian Sports Technologies Network (ASTN), alongside an expert panel featuring representatives from Melbourne City FC, Federation University and Wallara Social Enterprises.

Featured Speakers

Dr Martin Schlegel - Chair, Australian Sports Technologies Network (ASTN)

Pedj Radinovic - General Manager of Football Operations, Melbourne City Football Club

Professor Rochelle Eime - Professor of Sports Science, Federation University

Phil Hayes-Brown - CEO, Wallara Social Enterprises

Whether you're a business owner, allied health provider, sports or fitness operator, technology company or community member, you'll leave with valuable insights on:

• Harnessing technology and innovation to stay ahead

• Reaching new and emerging customer markets

• Building inclusive, purpose-driven organisations

• Developing future talent pipelines and workforce capability

• Creating partnerships that strengthen business and community outcomes

The evening will conclude with networking, drinks and finger food, providing opportunities to connect with industry leaders, researchers, students and community stakeholders.

Discover how the lessons that create winning teams in sport can help your organisation thrive in business. Register today and gain your home ground advantage!

Event partners: