🧠 Hooked: How to Design Repeat Customer Behaviour with AI

Why do some businesses get customers who stick like honey… while others are left chasing new ones every week?

This AI Action Class is all about building loyalty into your business—without pressure tactics, spammy follow-ups, or relying on constant ads.

We’re diving into the psychology behind customer habits using the framework from the bestselling book Hooked by Nir Eyal. It’s the same model used by companies like Instagram, Uber and Canva to keep people coming back—but in this session, you’ll learn how to apply it to your business in a way that’s ethical, practical, and built for long-term trust.

You’ll walk away with your own customer journey prototype (built with AI!), clarity on what keeps your audience engaged, and a simple 4-step model that helps your business stick.

Whether you sell services, courses, physical products or anything in between—this class will show you how to design experiences that turn casual buyers into repeat customers and raving fans.

👉 Save your seat here: https://ezyurl.co/bosio

What You’ll Learn and Do in the Session 💡

This isn’t a “sit back and nod” kind of session. It’s an AI Action Class, which means you’ll create something real using AI tools like ChatGPT—right there on the call.

Here’s what’s in store:

🔄 The 4-Part Hook Model – Discover how the cycle of Trigger → Action → Variable Reward → Investment drives repeat behaviour—and how you can map it to your business.
🎯 Map out your customer triggers – Use AI to find out what actually sparks action in your audience (and how to use it ethically).
🛠️ Build your Hook with ChatGPT – Design a customer experience that keeps people engaged, loyal, and coming back—without needing a full-time marketing team.
🎁 Create better content, offers, and experiences – Use the “variable rewards” principle to make your emails, products and content feel fresh and irresistible.
🔁 Build loyalty into your business model – Make repeat engagement the default, not the exception—so you can stop hustling for every sale.
💻 Get confident with AI tools (even if tech’s not your thing) – You’ll get practical prompts and a step-by-step walkthrough during the session.

Why Now? 🤔

Attention is harder to get—and even harder to keep.
You’re probably already feeling it:

Open rates are dropping
Engagement is inconsistent
You’re burning time just trying to stay visible

This framework gives you a way to cut through the noise by making your business genuinely useful and habit-forming—so people come back not because they have to, but because they want to.

And with AI in your corner, you can design these experiences faster and smarter.

Meet Michelle Hill 👋

Michelle is a corporate escapee turned AI Enablement Coach who’s spent over 20 years in sales, strategy, and leadership across big industries like food and manufacturing. But don’t let the corporate background fool you—she’s just as comfortable hiking the Annapurna Circuit as she is mapping a million-dollar business strategy.

These days, she helps business owners simplify their chaos, save time with smart systems, and make better decisions using AI. Her style? Less theory, more action. Less fluff, more flow.

Expect a down-to-earth session packed with helpful ideas and real tools you can use straight away.

Who Should Come?

This session is made for you if:

You’re a business owner who wants more repeat customers
You’re a coach, consultant or course creator who wants to boost engagement and retention
You run an ecommerce or service-based biz and want customers to return without constant promotions
You’re curious about AI but want to learn it in plain English (not tech-speak!)
You love sessions where you walk away with something useful you’ve actually built

The Details 🗓️

📅 Date: Tuesday, 20 May 2025
🕕 Time: 6:00pm AEST
💻 Where: Zoom (link after you register)
🎟️ Cost: Free to attend
👉 Register now: https://ezyurl.co/bosio

TL;DR 🎯

Want customers who stick around, spend more, and refer others—without you constantly chasing them?

Come learn how to apply the Hooked habit framework to your own business with help from AI. It’s hands-on, practical, and totally non-techie friendly.

Let’s build something together that your customers actually want to return to.

🔗 Grab your seat: https://ezyurl.co/bosio