As economic shifts, labour shortages and evolving consumer behaviours reshape the hospitality industry, how can design and operations adapt to prioritise human connection?

A panel discussion brings together industry leaders to explore strategies for creating hospitality spaces that foster positivity, belonging, loyalty and cultural identity. As digital convenience continues to rise, hospitality remains a cornerstone for community and shared experiences.

Through expert insights and real-world examples, we’ll examine how design, branding and operations can drive resilience and innovation in Melbourne’s hospitality landscape, ensuring spaces remain as inviting and human-centred as ever.

Panellists

Adele Winteridge - Director, Foolscap Studio
Renee Buckingham - Entrepreneur, Food Media Presenter & POH Host
Trish Cox - Senior Designer, Principle Design
Peter Lalor - CEO, BlueRock
Janine Kariyawasam - Head of Design, Air Design Studio

This event will explore the evolving role of branding, marketing, architecture and operations, offering insights into crafting narratives that emphasise loyalty, human connection and locality - even in an increasingly digital world. We’ll also discuss strategies for using digital tools to bridge individuality and community.

A post-panel networking session will provide space to connect, exchange ideas and build partnerships, fostering a collective effort to create innovative, human-centred hospitality experiences.

About Principle Design

At the heart of everything we do, lies our name and purpose - to design with principle. At Principle Design, we bring 16 years of experience, partnering with new, established and evolving businesses, to build meaningful brands. Blending creativity and strategic thinking to craft purposeful solutions that make a difference. Our mission is to empower organisations to grow and achieve their goals by unlocking potential and delivering impactful outcomes.

https://principledesign.com.au

About BlueRock

BlueRock is a professional services firm and entrepreneurial community for you and your business. Our team of experts provides full support to entrepreneurs, investors and their families. We help grow and optimise businesses, and build personal wealth for a strong financial future.

https://www.bluerock.com.au