How Minecraft’s Aotearoa Expansion Can Boost Local Tourism | Kapiti Coast Tourism Advisory Board

Minecraft’s Aotearoa expansion, launched to coincide with the upcoming Minecraft: The Movie, brings Kapiti Island to millions of players worldwide. This project is more than just a digital experience—it’s a strategic opportunity for local businesses, tourism operators, and our wider economy.

A Global Audience, A Local Opportunity

Hear from guests from Tourism New Zealand and Minecraft on how we can turn digital discovery into real-world tourism. This campaign positions Kapiti Island among New Zealand’s most iconic destinations, alongside Rotorua, Fiordland, and Waitomo. With Minecraft’s 140 million active players, the exposure is significant. 

Followed by networking and chance to play the game.