How To Build A Personal Brand

Amazon’s founder Jeff Bezos famously said that branding is “what people say about you when you’re not in the room.” Many of us associate the concept of a carefully considered brand with a company but in an age of online influence where we ourselves are the product, personal branding has become ever more crucial to success for both on a personal and professional front. Crafting a strong and authentic personal brand is the key to securing more interviews, being considered for more promotions and giving people around you a memorable sense of who you are, even when you’re not in the room. In this session, Lucy will provide a valuable lesson in personal branding, and offer some practical tips and advice to how to brand yourself and boost your career.

Event Details

Networking, drinks and food will be provided from 530pm, the talk will start at 6pm.

About the Speaker

Lucy Lin is a leader in global innovation, AI and web3 marketing. She works in partnership with innovative organisations and startups as a strategic growth consultant and advisory board member. Possessing an entrepreneurial mindset, she founded an award-winning mobile app and a global marketing consultancy (Forestlyn.com). Prior to Forestlyn, Lucy has over 15 years of experience at international companies including American Express, Qantas, AMP and HERE Technologies and lived in 5 countries worldwide. For more information: www.lucy-lin.com

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