How to position your design firm (and why that’s important)

Presentation: Thursday 1 June 1 - 2 pm Australian EST (then on-demand + Q+A discussion in a slack channel)

A one-hour presentation sharing a process/tool/activity to help designers explain their design value quickly, concisely and convincingly.

Consider these two facts:

Google ‘graphic designer’ and you’ll get literally millions of hits.
Recent research* found 95% of buyers were not ready to buy ‘right now’.

Together, they explain why positioning is important…

when ‘they’ are ready, your firm needs to be visible, and
you must be able to articulate ‘why me’ convincingly when they do find you.

‘How to position your design firm’ will help you do both of these things.

The better designers can position their firm and articulate how they add value, the more relevant their offer will be to clients.

Like all Lunchtime Learnings, you can watch the presentation live or later on demand when it suits. And if there’s anything left unsaid, join us in the Slack group for a ‘ask us anything’ Q+A session.

*Ehrenberg-Bass Institute for Marching Science

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Here’s what designers said about our last Lunchtime Learning…

‘I just wanted to say thank-you for the lunchtime presentation today. It was super useful and timely. I'm sure you hear it all the time but we really appreciated seeing dollar figures and real examples. It shone light on issues that we suspected and gave us some really pragmatic and valuable pathways forward. Thanks again - I think you've already helped us out.’ Sam Wearne - Studio ChenChen

Thanks for the talk and presentation today Greg, very enlightening.
Bryn Morgan - IN2

Great webinar, thanks! S

Thanks for the webinar – very interesting stuff!
Jessica Richings Operations Manager, Block Branding

Thanks for the truly useful presentation!
Alejandro Molano, Design Manager Monkey Media Enterprises

Thanks Greg, found that really useful - time to up my rates I think!
Chris Thomas, Creative Director / Founder Founded by Design™

Thank you! That was such a great talk on pricing, budgets and different frameworks of thinking about it all. I got so much out of it
Jack O’Sullivan, sidebyside.studio

Thank you so much for the session! … for a sole operator, this was very helpful and inspiring.
Natalie Ex

Thanks for the lunchtime chat! Some great stuff as usual.
Craig Devitt, Hundredweight