How to Sell B2B – The Secrets of Sales Success
Hosted by Nimmity Zappert | Founder, Authentic Selling

If you are like many Founders out there building your vision, selling to businesses may be new to you - and even a bit scary. In this session we'll demystify sales and the secrets of selling business to business.

What you’ll get from this Session

Five grounding principles of business-to-business sales that build the foundations for success
Practical things you can apply immediately - to get you started - right now
A copy of Questions, Words & Language: Tips to Get you Started booklet.

About Authentic Selling

If you’ve never sold business to business before, it can be a bit daunting. We’re here to help take the nonsense out of selling.

Before founding Authentic Selling, I worked for 25+ years in senior management in the software industry. Selling isn’t about magic tricks or pushing people to do things they don’t want to do. Selling is helping customers to find the best solution for their needs.

I’ll help you with what you need to get started with business to business selling and how to build a strong reliable pipeline of business.

It’s not as hard as you think - I promise!

About Nimmity Zappert

I started out in Sydney Australia in the security software industry in channel sales & marketing management more than 20 years ago, then later moved to the UK for several years as Head of International Sales for a major software firm. During this time and the decade that followed, I worked in senior management roles in several software businesses, continuing on this path when I moved back to Australia.

Working across many regions and cultures, I found that many of the things I had been taught about how business and sales ‘should be done’ were very much coming from one business culture. Even 20 years ago, the sales ‘techniques’ that were being evangelised seemed old school. They were tacky and pushy, and so often they did not fit in the places and cultures I was selling into. They certainly did not make me feel good.

Out of necessity and the need to hit business metrics and sales targets, I learned how to sell and run businesses – without the tacky stuff. I taught myself how to sell with authenticity. I look forward to helping you to do the same.