How to tell your story: Pitching the why - Mackay
Event description
In this session, Kim will cover:
- What’s in a story and establishing the why?
- Identifying your stories - 5 basic story profiles for brand building.
- Marketing vs Storytelling - advantages of attracting a values-based audience.
- Articles, Audio and Video - choose your lane and develop a content strategy.
Please bring along:
- A positive and open mindset ready to interact.
- Something to take notes (digital or paper).
- Branding and or communication strategy (existing).
About Kim Kleidon
Kim is passionate about people, health, animals and the environment - encouraging organisations and individuals to share stories that connect on an emotional level. A 'super connector' who accelerates trust, it is Kim's mission in life to solve problems, creatively. Learning on the go and communicating with impact - skills developed over 30 years that have been undervalued in the past. Empowering people to embrace the variety of communication platforms available to us all, in an authentic and vulnerable way that demonstrates how similar we are. Educating leaders to identify stories and tap into their staff capabilities.
Please note that registering for this workshop is mandatory to ensure your spot and we encourage potential participants to review eligibility requirements before registering. Eligibility requirements include:
- businesses with under 20 Full-Time Equivalent (FTE) employees
- be a Queensland-based business
- hold an active Australian Business Number (ABN)