In a world dominated by disappearing stories and bite-sized reels, creating meaningful, longform content is your secret weapon to stand out. This workshop is your guide to crafting content that builds trust, authority, and long-lasting engagement.

Join us to learn:

Why longform content still matters in a fast-paced online landscape
How to identify the best formats (blogs, podcasts, newsletters) for your audience
Practical strategies to create, structure, and promote engaging content
How to repurpose longform pieces into short-form snippets to maximise impact

You’ll leave with actionable insights and a step-by-step plan to create content that resonates, converts, and thrives in a fleeting digital world.

About your presenter: David Wise

Prior to joining the Regional Business HQ team, David had his own business for 11 years providing communications training and services to SME and corporate clients. He is an experienced website copywriter who is known for excellent results and is regularly engaged by web design firms to write content for their clients.

Eligibility Requirements

We encourage potential participants to review eligibility requirements before registering. Eligibility requirements include:

businesses with under 20 Full-Time Equivalent (FTE) employees
be a Queensland, Northern Territory or Western Australian-based business
hold an active Australian Business Number (ABN)

This workshop is presented as part of the Digital Solutions Program.
Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.