The Problem

You shipped a complex migration, refactored a critical system, reduced latency by 40%. But leadership are meeting soon and your manager needs an update - "so what did engineering actually deliver this quarter?"

You and your team do important work that sometimes may go unrecognised because it's never translated into language that resonates outside of engineering.
You ship meaningful improvements but struggle to explain why anyone beyond your team should care
Your sprint reviews are full of "we did X" but never the "what does this mean for the business"

In an AI-driven world, the ability to articulate the value of your work (not just the output) is important

Who This Is For

Tech Leads: You own tech work and need to justify it to people who don't read pull requests
Engineering Managers: You represent your team's output upward and sideways, and need to do it with confidence

What You'll Walk Away With

The "So What?" Framework: A repeatable method for connecting any piece of engineering work to a business outcome
A practical template: A question set and checklist you can use on whatever you're shipping right now
Confidence to translate your real work into language that resonates with non-tech folks

How It Works

2-hour online workshop via Zoom. Framework, examples, hands-on practice activities, discussion with other tech leaders, and Q&A with Andrew.

About Andrew Murphy

Andrew is a tech geek and tech leadership educator. With 20+ years in the tech industry, starting out as a developer, he’s passionate about bridging the gap between tech and people leadership. Previously he has led and grown engineering teams in start-ups and enterprises.

Details

Date: Tuesday 6 October 2026
Time:
- 🇦🇺 Melbourne: 6pm - 8pm AEDT
- 🇪🇺 Europe: 9am - 11am CEST
Where: Online (Zoom link will be sent separately)
Investment: $250 AUD (could you use your learning and development allowance?)

More workshops by Andrew can be found here: https://andrewmurphy.io/

Contact the host of How to Translate Engineering Work into Business Outcomes Workshop