How to Translate Engineering Work into Business Outcomes Workshop

The Problem

• You shipped a complex migration, refactored a critical system, reduced latency by 40%. But leadership are meeting soon and your manager needs an update - "so what did engineering actually deliver this quarter?"
  
  You and your team do important work that sometimes may go unrecognised because it's never translated into language that resonates outside of engineering.

• You ship meaningful improvements but struggle to explain why anyone beyond your team should care

• Your sprint reviews are full of "we did X" but never the "what does this mean for the business"

In an AI-driven world, the ability to articulate the value of your work (not just the output) is important

Who This Is For

• Tech Leads: You own tech work and need to justify it to people who don't read pull requests

• Engineering Managers: You represent your team's output upward and sideways, and need to do it with confidence

What You'll Walk Away With

• The "So What?" Framework: A repeatable method for connecting any piece of engineering work to a business outcome

• A practical template: A question set and checklist you can use on whatever you're shipping right now

• Confidence to translate your real work into language that resonates with non-tech folks
  

How It Works

2-hour online workshop via Zoom. Framework, examples, hands-on practice activities, discussion with other tech leaders, and Q&A with Andrew.

About Andrew Murphy

Andrew is a tech geek and tech leadership educator. With 20+ years in the tech industry, starting out as a developer, he’s passionate about bridging the gap between tech and people leadership. Previously he has led and grown engineering teams in start-ups and enterprises.

Details

• Date: Tuesday 6 October 2026

• Time:

  • 🇦🇺 Melbourne: 6pm - 8pm AEDT

  • 🇪🇺 Europe: 9am - 11am CEST

• Where: Online (Zoom link will be sent separately)

• Investment: $250 AUD (could you use your learning and development allowance?)

More workshops by Andrew can be found here: https://andrewmurphy.io/