David will step through all of the available social media platforms that are most popular and will cover topics including how to generate compelling content, how to make sure that you are generating that on a regular basis and also how to generate interest and build your following. David will also cover to maximise paid advertising options on these platforms effectively and how you can walk away from the workshop with some steps on how to increase your business social media following! If you do not have any social media presence, David will also run through what is involved during the workshop.

Presented by David Bateson.

About David Bateson

David's career has encompassed sales, marketing and PR roles, in large corporates, working in Australia, the UK and the US, Europe and the Middle East, and later with franchises, independent businesses and startups as the owner of a boutique sales, marketing and public relations agency. Over the past ten years he also worked extensively in the field of 'retail precinct activation' – helping retailers based in traditional main street/high street locations work together to bring more shoppers into their precincts by using a range of marketing and PR strategies – digital and non-digital. His experience and expertise encompasses all aspects of sales, marketing and PR in a wide range of sectors, with a focus on bringing all of these disciplines together. His enthusiasm is with the SME (small-medium enterprises) and startup environments. Having run several of his own businesses both in the UK and in Australia, David understands the sales and marketing challenges they face.

Eligibility

Please note that registering for this workshop is necessary to ensure your spot and we encourage potential participants to review eligibility requirements before registering. Eligibility requirements include:

businesses with under 20 Full-Time Equivalent (FTE) employees
be a Queensland-based business
hold an active Australian Business Number (ABN)