How to write for brands

Talk is cheap, words are powerful.

An often overlooked tool in the arsenal of designers, marketers and brand builders, writing has enjoyed a resurgence in recent years as more and more people recognise the value of verbal communication in the brands they create and grow.

Whether you’re crafting a new brand from scratch or reshaping an existing one, knowing how to capture its voice through the written word can be the difference between cutting through the noise, or hitting the cutting room floor.

Full of practical advice and actionable take-aways, in this 2 hour online workshop, you will learn:

• How to base your writing on a solid brand strategy
• How to stop staring at a blank page and kick start your writing with a content first approach
• Tips, tricks and techniques for writing words that hit home
• How to master different tones, styles and personalities
• How to build language into a brand’s identity 
• The best way to define and document a verbal identity
  

This workshop is suitable for:

• Brand Designers 
  
• Marketers
• Copywriters
• Content producers
• Strategists
• Brand managers
• Business owners
• Project managers
  

There are special early bird tickets if you book before NY, tickets for students/those starting out and group/studio ticket packages.

As well as your booking fee going to a good cause via Humanitix we'll also be making a donation to the excellent work of The Healing Foundation, a national Aboriginal and Torres Strait Islander organisation that provides a platform to amplify the voices and lived experience of Stolen Generations survivors and their families.

Any Qs, please let me know, hope to see you there.

Cheers, Richie

(Northern Hem friendly timezone date coming soon!)