How to write for social media: the basics

Master the essentials of social media writing, creating compelling content that resonates with your audience and drives engagement.

Course description:

Join us for a half-day course exploring the basics of social media writing. Learn how to craft posts that grab attention, spark engagement, and dive into platform-specific tips. Discover the importance of keywords and the secrets to creating engaging content that informs and captivates your audience.

Participants will leave with the knowledge and skills to create effective social media content that engages their audience and drives meaningful interactions.

What to expect

Fundamentals of social media writing
Best practices for various platform
Techniques for creating engaging content
Importance of keywords and SEO

Who should attend:

Aspiring social media managers, content creators, marketers, and anyone keen on enhancing their social media writing skills.

Career Level: Foundation, Generalists/Specialists, strategic advisor

Course outline:

Introduction to Social Media Writing
Platform-Specific Best Practices
Crafting Engaging Posts
Keywords and SEO Strategies
Practical Writing Exercises

About the trainer:

Felicity Cull

Felicity Cull is a seasoned digital content strategist and co-founder of FeBa, Pesel & Carr’s training arm. With teaching and research experience gained from her time in academia, combined with hands-on expertise in content marketing and social media operations, Felicity brings a unique blend of tertiary education acumen and practical know-how to her role.

At Pesel & Carr, Felicity leads a dynamic team of social media experts and content producers, dedicated to creating impactful online content and building vibrant digital communities. Her leadership ensures the delivery of compelling narratives and innovative campaigns that resonate across various sectors and platforms.

Among her notable work, Felicity led the first 18 months of the Victorian Health Department's social media response to COVID-19, showcasing her ability to manage high-stakes digital communications effectively. She’s worked with multiple award-winning teams in higher education, government and agencies, and has led social media strategies that have consistently driven engagement, raised awareness, and inspired action.

Felicity enjoys the challenge of winning followers and influencing trolls. Whether in a crisis or a campaign, she remains a trusted leader in the field.