Idea to Business (Perth) - Begin with the End in Mind!
Description
From Idea to Business: Begin with the End in Mind
Most innovators end up pitching an idea, not a business. The idea is often excellent. But an idea is not something a customer can buy, an investor can back, or a partner can rely on - and the gap between the two is where most good ideas stall. Closing that gap is not one big leap. It is a handful of first steps, taken in the right order.
This 90-minute workshop is for innovators and early-stage founders who have an idea and are trying to figure out how to convert it to a business.
What we'll cover
Basics
Why being SMART matters and the dangers of assumptions.
Understanding what you want, and how that shapes the business
Your personal goals dictate the form your business should take. Licensing, lifestyle business, high-growth venture, or something else - each suits a different founder. Get this wrong and you will spend years building something you do not want.
The three pillars of a credible business
Unfortunately, it's not just about your tech, or your customers, or how you'll deliver. It's about all these and how they interact.
Bringing it together
It's action plan time! Identify the key actions you need to take over the next 100 days
Who should come
Innovators, technical founders, and anyone with an idea they are serious about. No business background assumed. No jargon, no consultant speak.
Details
Wednesday 7 October 2026, 9:30am to 11:30am
Saltwater, Busselton
Free to attend. Places strictly limited to 8.
Bring something to write with.
About Experia Growth
Experia Growth is a Perth-based business builder with 100+ years of combined experience across startups, scale-ups and enterprise. Our flagship business build, LaunchFocus, turns a raw idea into a properly structured, funding-ready business in 12 months. We run events like this because the WA ecosystem needs more founders who get the first steps right.
Your Facilitators
Mark Burchnall, Director, MPH Lawyers
Mark Burchnall is the head of MPH’s corporate practice and specialises in work for energy and resources, technology and innovation clients. Mark has been a founding director of a number of start-up companies and sat on the Board of an ASX-listed exploration company between 2019 and 2022. His expertise in the innovation sector spans digital technology, AI, robotics/automation, biotechnology and other fields and includes the provision of advice to directors, investors and founders on a broad range of matters including investment, growth, strategy, commercialisation, scaling and development of key stakeholder and third-party relationships.
Mark Cheng, Principal, Experia Growth
Mark has a diverse commercial and financial background, focussing on what makes successful businesses tick. He’s worked for tier one companies like PwC and Rio Tinto but over the last 15 years has focussed on startups and developing businesses, including Blue Ocean MTS – a WA marine tech startup that recently was sold to a European defence prime. Accountant by training, founder by choice!
Linda Rogers
All successful business rely on having the right team. Linda has spent her career helping businesses work out who they need, in terms of skills and “fit” before they hire. She’s helped big mining and energy companies as well as startups and small businesses. Linda brings that deep experience to help innovators and Founders build the team they need to succeed.
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity
