Identify new business opportunities with customer journey mapping
Event description
Customer journey mapping is a powerful tool to help you understand how customers use and view your product or service and identify new areas for business growth. Join Kanhika and Lucy on 10th November, 1- 5 PM (NZST), and learn how to create a customer journey map by building an example journey map together.
A customer journey map is a visualisation of the steps people take while using your digital or physical products or services. The map allows us to gain empathy for our customers' goals, needs, and current pain points.
In our four-hour collaborative workshop, we will create an example customer journey map together. You will learn the skills on how to create a set of proto personas and create a customer journey map.
This workshop will be in person at Springload. If Alert Levels change, we can also do this workshop remotely.
Early bird price of $200 is available until 10th October, 11:55 PM.
Who's this for?
This workshop will be highly valuable for people wanting to explore the technique of customer journey mapping. You might be a manager of a digital team, or the product owner of a website. You may be working at a private company, a government organisation, or an agency. This workshop will support you to explore a technique that can help you identify opportunities for digital transformation in your organisation.
What you'll get
- Learn how to create prototyped personas describing your audiences’ needs, behaviours, goals and perception of your business or organisation.
- Learn how to build a customer journey map using an example product or service.
- A handout of key learning points.
- A link to a Miro board template of a customer journey map for you to use with your team.
What you'll need
We will be hosting this workshop at Springload. Drinks and snacks will be provided.