Presented by Creative Plus Business with support from the Government of South Australia’s Office for Small and Family Business and the South Australian Small Business Strategy 2023 – 2030.

MARKETING BASICS FOR CREATIVES

Marketing is one of the most despised and least understood aspects of running a creative business, but there is a simple solution – take out the sales and focus on the strategy. This workshop looks at a practical and simple six-step marketing approach that has been specifically designed by creatives to take the pain out of promotion. We’ll also take a deep dive into digital marketing and old-school tactics.

What you'll learn:

Re-imagining traditional marketing in a way that makes sense for creativity and the arts.
Getting the foundational elements of “YOU” marketing right, without the terror of a deadline.
Understating the breadth of our ‘customers’, from clients to funding bodies to audience.
Knowing and learning from our peers, and from word-of-mouth.
Choosing the best digital and ‘old school’ tactics to help achieve your marketing goals.
By attending an IGNITION SA workshop or event, you’ll also gain access to a dedicated private LinkedIn group, and receive lifetime access to a dropbox of resources and materials to support your ongoing professional development and the growth of your business or creative practice.

VENUE
Fabrik Arts + Heritage, Lobethal Woollen Mill, 1 Lobethal Road, Lobethal SA 5241

WHAT’S IGNITION SA?
IGNITION SA is a new program of learning opportunities, mentoring, resources, and online experiences designed to enhance the professional development and wellbeing of South Australia’s creative professionals. It is a two-year program running from August 2025 with the support of the Government of South Australia’s Office for Small and Family Business and the South Australian Small Business Strategy 2023 – 2030 and produced by Creative Plus Business.

IGNITION SA brings to South Australia four initiatives to help creative businesses and arts professionals come together to learn, access professional development opportunities, gain mentorship and guidance, and build new creative and professional networks.

DOWNLOAD THE IGNITION SA PROGRAM FOR ALL DETAILS

WHO’S FACILITATING?
Monica Davidson – Monica is an award-winning expert on the creative industries, who began her professional life as a freelance journalist, performer, and filmmaker. Monica has a Masters degree in Screen Arts and Business from AFTRS, and was appointed as Australia’s first Creative Industries Business Advisor in 2013. In 2016 Monica founded the social enterprise Creative Plus Business, an organisation dedicated to educating creatives about business skills, financial literacy, wellbeing, and marketing.

WHAT’S CREATIVE PLUS BUSINESS?
Creative Plus Business is a social enterprise dedicated to educating creative people and arts organisations about business skills. We help by sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice.

ACCESSIBILITY
If you have any queries or access requirements, please email education@creativeplusbusiness.com

EVENT PHOTOGRAPHY
Please note that a photographer may be there to snap images of the event for future marketing purposes and to share on social media. If you do not wish to be photographed during the event please let our team know.