Join WIRe and Greenbook for a pre-IIEX NA Workshop led by WIRe Founder & Growth Strategist Kristin Luck!

In just a few short months, 2025 has already been characterized by global economic recalibration, political transitions across major markets, and accelerating AI integration. As a result, executives face heightened market volatility that demands both agility and strategic vision. This engaging 90-minute workshop equips senior leaders with practical frameworks and actionable strategies to navigate these complex currents while maintaining organizational stability and growth.
Participants will engage in focused exercises to develop critical skills in market trend analysis, financial resilience planning, stakeholder communication, and strategic recalibration. Through collaborative problem-solving and expert guidance, executives will learn to transform market volatility from a threat into a strategic advantage.

This workshop delivers immediate value through:

Proven methodologies for distinguishing critical market signals from noise
Financial management techniques that create flexibility during uncertainty
Stakeholder management strategies that build confidence during challenging times
Tools for adapting strategy without abandoning long-term vision

Perfect for C-suite executives and senior leaders who need to make confident decisions in today's shifting landscape. Participants will leave with a personalized action plan ready for immediate implementation.

About Kristin

Kristin Luck serves as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms through her consultancy, ScaleHouse. She is the founder of two marketing analytics companies that she led to successful exits. Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003 and was subsequently acquired by Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of double- and triple-digit growth. FocusVision merged with Confirmit in 2021 to become Forsta, where she sat on the the Board of Directors until its recent acquisition by Press Ganey.

Kristin is a licensed investment banker with Oberon Securities and a founder focused on helping fellow founders and executive teams scale and monetize their businesses. Her deal expertise on both sides of transactions comes from participating in both acquisitions and exits from $30 million to $225 million. She is also passionate about supporting founders in international markets execute their entry into the U.S.Kristin regularly contributes to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods. She is consistently ranked as one of the top 100 sales and branding experts to follow on social media.

In addition to Founding, Women in Research, Kristin has also served on the board of ESOMAR, the global insights and analytics association, for eight years; including a two year term as Vice-President and a two year term as President.