IMSTA FESTA Miami 2025 - STATE OF THE MUSIC INDUSTRY: How to Build, Move, and Win in Today’s Music Economy - Lex Borrero

3 PM | STATE OF THE MUSIC INDUSTRY: How to Build, Move, and Win in Today’s Music Economy

Lex Borrero: CEO and co-founder of NEON16

Overview: There’s never been more opportunity—or more confusion—in the music business than right now. From streaming economics to branding deals, independent leverage, publishing power, sync, and digital disruption, understanding the landscape is essential for creators who want to win long-term. In this live session, Lex Borrero, co-founder of NEON16 and NTERTAIN, breaks down the real state of the music industry—what’s working, what’s outdated, and what’s next. Drawing from high-level experience launching careers, signing global hits, and creating a multi-platform entertainment empire, Lex shares what every artist and producer needs to understand to thrive. Whether you’re trying to break through or break free from the old model, this class gives you the mindset and strategy to move like a boss in today’s business.

Speaker: Lex Borrero is a Colombian-born entrepreneur and producer, celebrated for his leadership and innovation in the entertainment industry. As the CEO and co-founder of NEON16, he has significantly impacted the global Latin entertainment scene, collaborating with top artists like J Balvin and Bad Bunny. NEON16, recognized by Fast Company as one of the Most Innovative Music Companies, is a powerhouse across music, film, and more. Borrero is a driving force behind the NVISION Latino Film & Music Festival, leading its exciting 2025 relaunch in Miami. He also co-manages Will Smith, guiding his successful return to music. Passionate about creating meaningful impact, Lex launched You vs You, a powerful new podcast that dives deep into the personal battles and triumphs of some of the most successful figures in entertainment. Through honest, vulnerable conversations, @youvsyou.podcast aims to inspire listeners to face their own challenges, heal, and unlock the freedom to build the life they truly want. Outside of his work, Lex shares his passions for watches, cars, and lifestyle through his Instagram accounts @lexborrero and @0260.lifestyle.