What is your company brand? What is your personal brand? How important are data analytics? These questions and many more will be answered by experts reinventing how we market products and services.

Startup founders and digital marketing specialists will share the tips and tricks to engage an audience with a startup brand. Staff having digital currency is important, reaching out via socials is vital, responding nimbly to data analytics is essential and finding alignment with environmental and wellbeing issues are increasingly important to a digital strategy.

This session is for people wanting to embrace the new world of marketing with a bold presence and a sound strategy.

What you will learn:

To pivot your strategy based on data analytics
How to encourage team-members to develop their personal brand

How to use socials to enhance reach and brand awareness
To be polite whilst still being in your face
Tools of the trade

More about our panellists here:

Tarek Ayoub, Founder at Beforepay

Lisa Teh, Founder/Co-Founder - CODI Agency and Lisnic

Lisa is a serial entrepreneur and digital marketing & tech specialist. She has met some of the world’s most fascinating people, including Netflix co-founder Marc Randolph, on her podcast Lisnic. She has authored 2 books and is currently completing her 3rd – that will take you from 0 to profitable in 90 days.

She’s passionate about helping people with their digital marketing strategy and she loves to help startups scale their business. She also founded the world’s sexiest toothpaste brand – 101 Lifestyle.

Olivia Grandjean-Thomsen, Head of Communications, Media and Events at Stone & Chalk/AustCyber

Olivia Grandjean-Thomsen is passionate about designing and implementing internal and external communication and stakeholder engagement strategies for the private, public and not-for-profit sectors. She currently works as the Head of Communication, Media and Events at Stone & Chalk/AustCyber.

Previously, she was the Strategy Lead and Head of Content at My Health Record – a high profile digital transformation project at the Australian Digital Health Agency. She has worked as a Senior Communications Strategist at contentgroup, and for Global Access Partners – a public policy think-tank that initiates strategic discussions on pressing social, economic and structural issues to increase stakeholder participation in the development of government policy.

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DISCLAIMER: Due to the nature of COVID-19, the event may be subject to change. Photography will be occurring throughout the event. Your registration acknowledges that you are aware of this and that the footage may be repurposed for future marketing or event materials for Stone & Chalk.