Industry Briefing - Foo Fighters Concert event

Tourism & Hospitality Industry Briefing

Preparing for Major Event Visitation in Launceston

The FooFighters coming to Launceston is a major concert event and this will bring a significant increase in visitation, traffic of all descriptions and demand across the city.

This industry briefing is designed to support tourism and hospitality businesses by providing insights into what to expect and how best to prepare. The session will cover anticipated visitation impacts, timing and movement of visitors, and practical considerations for staffing, operations and customer experience.

Visit Northern Tasmania (VNT), alongside key stakeholders, will share information and be available to answer questions, provide guidance and discuss opportunities for local businesses to leverage increased visitation into positive commercial outcomes.

The session will focus on collaboration, clear communication and practical preparation, with the shared goal of ensuring a smooth and enjoyable experience for visitors and strong outcomes for Launceston businesses.

This briefing is an opportunity to:

• Understand expected visitor volumes and city impacts

• Plan staffing, opening hours and service delivery

• Ask questions directly to organisers and stakeholders

• Identify opportunities to capture increased spend and visibility

• Work collaboratively to deliver a positive visitor experience for the city

This free session is relevant for accommodation providers, hospitality venues, retailers, transport operators and other visitor-facing businesses.