INFORM: 2025 M&A Market Outlook & Trends

Back by popular demand, the Women of M&A Network, Exit Planning Institute (EPI), and Alliance of Merger & Acquisition Advisors (AM&AA) are partnering on the must-attend M&A Market Trends and Outlooks event of 2025 on January 28 from 7:30-9a. Our panel, facilitated by Jon Underkofler, includes

George Helock (LCG Advisors)
George Helock is an experienced and collaborative professional dedicated to helping middle-market companies, SMBs, and investors achieve their transaction goals, from pre-sale preparation through post-acquisition integration. Currently, George is leading LCG’s expansion into the western U.S., establishing a regional headquarters in Denver and building a client base across the area. Passionate about fostering relationships, George is actively engaged in the Colorado professional community.

Outside of work, George serves as Treasurer for The First Tee of Colorado Rocky Mountains, an organization that inspires and educates over 10,000 youth annually through golf. The First Tee provides on-course programs, college scholarships, mentoring, and professional development opportunities for high school students.

Carolyn Ryan (Main Ascent Business Brokers & Advisors)
Carolyn Ryan is a founding partner at Main Ascent Business Brokers & Advisors and brings over 20 years of global sales and marketing experience, working with iconic Colorado brands such as Celestial Seasonings and Gaiam. She is also part owner and advisory partner for three family-owned businesses, giving her firsthand insight into the challenges and opportunities entrepreneurs face.

Carolyn’s diverse background in business ownership, advisory roles, and corporate leadership uniquely equips her to guide clients through the complexities of business transitions and value creation.

Brenda Spencer (Benchmark International)
Brenda Spencer is a Strategic Partnership Director with Benchmark International, where she collaborates with advisors and their clients to assess business owners' needs and transaction goals. Brenda brings deep expertise across industries such as healthcare, logistics, architecture, and niche manufacturing. With experience as a Transaction Director, Brenda has successfully guided clients through every stage of Benchmark’s Fingerprint process, tailoring strategies to achieve optimal outcomes.

Brenda is passionate about helping clients take the next steps in their exit and growth strategies, whether seeking a full exit or a strategic partner. Outside of work, Brenda enjoys Pilates, traveling, cooking, and spending time with her family, including her husband, their two rescue dogs, and their college-graduate daughter.

Bill Conway (RubinBrown)
Bill Conway is a Managing Director with RubinBrown Corporate Finance, LLC, and a Partner at RubinBrown LLP. He leads investment banking teams in executing mergers and acquisitions and capital raises for privately held and family-owned businesses. With extensive experience across a variety of industries, Bill serves as a trusted advisor to business owners, helping them navigate sell-side and buy-side engagements with precision and care.

Bill’s strategic approach and broad expertise make him a sought-after resource for business owners planning their next steps.