INFORM: Pricing Your Artwork

Monday 25 July 2022
5:30 – 7:30pm

Location: Online via Zoom

Presenter: Sarah Weston, Business Development and Creative Partnerships Manager, Craft (VIC)

In this intimate workshop with Sarah Weston, Business Development and Creative Partnerships Manager of Craft (VIC) you'll learn how to price your artwork to ensure sales, without underselling yourself.

Regardless of whether you sell your work through commercial galleries, retail shops, private sales or commissions, artists deserve to be paid a fair price for the work they produce. Being clear and consistent when it comes to pricing gives you credibility as an artist and allows you to plan your income, but it can be difficult to know how to set your prices.

In this session you will hear from Sarah Weston, Business Development and Creative Partnerships Manager of Craft (VIC), in person and learn how to confidently structure your pricing process, taking into account your time, material costs as well as professional skills, reputation and expertise.

With a background in working directly with artists in the commissioning of artworks, and working directly with buyers and collectors in the Craft retail and gallery spaces, Sarah brings a wealth of knowledge to the topic.

You are welcome to bring images or small examples of your work for discussion.

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About the presenter:

Sarah Weston is an art consultant, occasional photographer and Craft’s Creative Development and Partnerships Manager. Her work is focused on creating opportunities for makers and artists to connect with audiences, develop new works and build their professional practices. 

Working for over 15 years in the commercial and not-for-profit sectors, Sarah has worked with hundreds of artists and makers on everything from commissions to exhibitions, retail to public art, art collections, public programming and mentoring.

Images supplied by Sarah Weston.