Thursday 2 October 2025
10am – 12pm
Room Y1-70, Yungondi Building (ground floor), UniSA City West campus
$5 Guildhouse Members / $45 Non-members

How to Develop (and Communicate) Your Personal Brand

In this session, we’ll take a step back from the hustle and focus on one of the most important tools in your career toolkit: your personal brand.

Your personal brand is the unique combination of your values, strengths, skills, and the way you connect with others. Whether you're preparing for a job interview, building a network, or stepping into a new opportunity, being clear and confident in your personal brand helps you show up authentically and leave a lasting impression.

Together, we’ll explore:

What a personal brand is and why it matters

How to build confidence in sharing who you are and what you stand for

The role of communication codes in how you’re perceived

How to craft a powerful 30-second elevator pitch

Practical tools to help you review and refine your brand

This workshop is designed to give you time and space for reflection, so by the end, you’ll feel more equipped to be your own brand ambassador in whatever path you choose.

About the presenter:

Tayla Jeffery is a purpose-driven brand and marketing strategist with over seven years’ experience across the for-purpose, government, and research sectors. She specialises in developing inclusive, insight-led campaigns that build trust, grow brand equity, and inspire meaningful action.

With a strong foundation in marketing science and integrated communications, Tayla brings a unique blend of analytical thinking and creative storytelling to her work. Her expertise spans brand strategy, donor communications, partnership engagement, and impact storytelling — all rooted in the power of authentic relationship building.

Tayla is passionate about helping others craft their personal brand and build meaningful networks. She brings a people-first approach to her work and workshops, creating space for connection, clarity, and confidence.

About INFORM:

INFORM is Guildhouse's professional development workshop program that includes sessions on business skills, presentations by industry leaders, information sessions and networking events.

INFORM provides creative professionals with the knowledge, skills, information and contacts necessary to establish and maintain a successful practice and build a sustainable creative business. These valuable sessions are open to everyone with discounts available to Guildhouse Members. Facilitated by Guildhouse, specialised professionals are invited to present key information, skills and resources to equip, encourage, inform and develop artists, craftspeople and designers in identified areas of need.

Guildhouse INFORM Professional Development Program is supported by our valued ongoing partnership with the University of South Australia, providing an intersectional place and space for communities to connect, gather and be inspired. INFORM will be presented alongside the UniSA Business ‘Yungondi Gallery’ exhibition program throughout 2025. The Yungondi Gallery exhibition program presents works by contemporary South Australian artists to encourage reflection and inspire new ideas.

Getting there:

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Photographs and/or video may be taken at this event. By taking part in this event you grant the event organisers full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for fundraising, publicity or other purposes to help achieve the group’s aims. This might include (but is not limited to), the right to use them in their printed and online publicity, social media, press releases and funding applications.

If you do not wish to be photographed please inform the photographer or a Guildhouse staff member.