Inner West Startups + Tech: Go-to-Market - The Art of Startup Positioning | Rozelle, Sydney
Description
Can your customers explain what you do in one sentence?
If not, you’re not alone, and this one’s for you.
Our Go-to-Market panel is locked in: three founders who’ve taken products to market at every scale, from scrappy startup to acquisition.
You’ll walk away :
Which slice of the market you can actually win
How to explain your business so people get it in five seconds
What worked, what flopped, and why
How to land your first paying customers (and the next 100)
THE PANEL
Anish Deenadayalan, Founder and CEO, Guin.ai
Two-time founder. Sold his startup Frilp to Freshworks, then grew Freshchat to $13M ARR. Spent 10+ years building products at Atlassian and Freshworks. Now he’s building an AI video editor that turns hours of raw footage into on-brand first cuts while you sleep.
Andrea Darling, Fractional CMO and Chief Impact Maker at Darling Marketing
Helped Klarna crack the Australian market, winning 500K+ customers in 12 months. 20+ years building brands for Optus, Amex and Westpac, including Optus’ Clever Buoy, which won Australia’s first Titanium Cannes Lion.
Brendan Lee, Founder of Conversions Today
$100m+ in revenue generated for clients over 20+ years in sales and marketing. He helps founders sharpen their positioning so the right customers say yes, faster.
WHO IT'S FOR
Founders from pre-launch through to Series A. Operators in sales, marketing and product. Investors who want to see what's being built in the Inner West. Anyone who has ever struggled to explain what they do at a barbecue.
AGENDA
6:00pm - Doors open, drinks, say hello
6:30pm - Pizza
7:00pm - Speakers and Questions
7:45pm - More pizza
8:00pm - Pitches: founders, five minutes each, founder's ask the room
9:00pm - Wrap up
WANT TO PITCH?
Apply at https://www.innerwest.tech/pitch.
WHERE
Red Mill Rum, 176 Mullens Street, Rozelle, Sydney.
Inner West Startups + Tech is the founder and operator community for Sydney's Inner West. We meet monthly at Red Mill Rum in Rozelle. Sign up to the mailing list at innerwest.tech.
Supported by CobdenHayson, Red Mill Rum, Awe Studios and Ballast Point.
Agenda
- 6:00 pm - 6:30 pm
Doors open, drinks at the bar
- 6:30 pm - 7:00 pm
Drink more beer, have some pizza and make new friends
- 7:00 pm - 7:30 pm
The conversation, then your questions
- 7:30 pm - 9:00 pm
Drink more beer and talk to people about your startup
FAQs
- 🐾 Are kids and dogs welcome?
Absolutely! Both are very welcome at IWST events. The more the merrier.
- 🎤 Do I need to register to pitch?
Register to Pitch at the event: www.innerwest.tech/pitch Pitch spots are in huge demand so pre-register to secure yours. If there's space on the night we'd love to hear from you too — and either way, pitchers get a spotlight in our newsletter!
- 📰 What's the newsletter spotlight?
Every pitcher gets a feature in the IWST newsletter, which goes out to our wider community of founders, investors and Inner West locals. Great exposure.
- 💸 What's your refund policy?
Full refund if you cancel 7+ days before the event.
- 🚗 Getting there / parking
We're at Red Mill Rum, 176 Mullens St, Rozelle. Street parking out the front on Mullens St. By bus, the 441 and 442 stop on Robert St right outside - easy.
- 🌏 What is IWST?
Inner West Startups & Tech is a community building real startup opportunity in the Inner West - monthly events, a coworking space, advice on selling into local government, a $20k hackathon (coming soon) and more. Come for the event, stay for the community.
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity
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