Insights by Global Bluenosers is an event series focused on building a stronger Nova Scotia through the global exchange of ideas, expertise and connections. Featuring speakers from our community of Bluenosers while they are Home in Nova Scotia for a visit, these events let you gain new ideas, global perspectives and insights from experts with a real passion for our province.

From Research to Revenue: Modern Selling Tactics
With Elizabeth Italiano, Founder of WNTD Partners

Discover a modern approach to account research and persona-driven persuasion, including:

- A framework to prevent analysis paralysis when conducting account research
- How to leverage ChatGPT for efficiency and effectiveness
- How to use Engagement Logic Mapping for persona-driven messaging for sales and customer success
- Leveraging Go-To-Network to get introductions and make connections that drive revenue

We'll share how to transform your account research strategies and drive revenue growth. If you're tired of stale advice and want to improve pipeline coverage and messaging effectiveness, this event is for you.

About Elizabeth

A proud Cape Bretoner and Global Bluenoser, Elizabeth Italiano’s 19-year career spans sales, marketing, and customer success across various company scales, from startups to public enterprises. Notably, she contributed to successful exits, including Radian6’s acquisition by Salesforce. During her career she has scaled teams in her Vice President of Customer Success and executive roles leading to highly successful retention and revenue results.

Passionate about effective sales strategies and Customer Success driving revenue, she guides companies in optimizing their revenue functions, sales, and CS teams. As an “operator consultant,” Elizabeth ensures her strategies translate into actionable successes, fostering impactful collaborations. Her personal life embraces dog training, running, cooking, reading historical fiction, and cherishing family visits in Nova Scotia amidst her love for travel.