Intangible Asset 101: Driving success, failure and valuations
Event description
Today, intangible assets (such as data, content, software code, brands, confidential information, plant varietal rights, industrial know-how, and design rights) account for more than 90% of all value for companies in the S&P500.
Yet, these critical assets are typically off-balance sheet and are essentially ignored by modern accounting standards. This has led to a situation where many companies do not understand how to maximise the potential of these assets to drive increased profitability and results.
For companies looking to maximise revenue and great new growth opportunities, it is critical to look beyond the balance sheet to identify and assess the true potential and worth of all company assets.
Join Paul Adams, CEO at global intangible asset advisory and valuation firm EverEdge Global, as he shares insights, case studies and practical advice on:
- What are intangible assets and why are they so valuable,
- How to identify underperforming intangible assets within your business,
- Maximising the growth potential of your intangible assets,
- Identifying and mitigating intangible asset risk,
- How to achieve a strong, defensible valuation.