Jane Ekholm is a passionate advocate for small businesses and a dedicated Virtual Assistant since 2016. With over 30 years of experience in business administration, event management, and creative small business, Jane has built a career helping businesses streamline operations, elevate their brands, and achieve their goals.

Jane’s Virtual Assistant business, The Jane Edit, specialises in business administration, web design, marketing, event management, and graphic design, tailoring her services to meet each client’s unique needs. Her goal is to provide seamless, high-quality support that allows small business owners to focus on what they do best.

In addition to working with clients, Jane is committed to empowering other Virtual Assistants. As a peer mentor and trained counsellor, she helps VAs build confidence, master essential skills, and cultivate the right mindset for success. Jane is deeply invested in fostering collaboration within the VA community, extending her impact beyond Newcastle to Virtual Assistants across Australia.

As the co-founder of Newcastle Virtual Assistants, Jane has played a pivotal role in creating a thriving network of over 250 VAs in the local community. She is dedicated to bridging the gap between local businesses and virtual professionals, fostering connections and collaboration that benefit all parties involved.

Through her mentoring, client support, and initiatives for connection, Jane continues to make a lasting impact on small businesses and Virtual Assistants alike. Her mission is to empower others to thrive in the ever-evolving digital landscape with confidence and purpose.

Contact the host of International Virtual Assistants Day 2026 - Luncheon