Intro to AI in Digital Marketing & Leadership – 1 Day Workshop in Sydney
Description
Bring Your Whole Team
Want every trainer or facilitator in your organization delivering sessions with the same level of polish and consistency? This course is available as a private, customized group session — tailored to your industry, training style, and team experience level. Delivered in-house or virtually, with group pricing for teams of any size.
About This Course
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, snacks, and beverages will be provided
Course Overview:
This workshop introduces the practical use of AI in modern marketing while strengthening essential leadership capabilities for digital environments. Participants learn how to use AI tools for content creation, campaign planning, analytics, and customer engagement. The course also focuses on leading teams through digital change, fostering innovation, and making confident data-backed decisions. No technical background is required, the session emphasizes practical workflows and real-world marketing applications.
Key Takeaways:
By the end of this training, you will be able to:
● Understand how AI is transforming marketing workflows
● Use AI tools to increase efficiency and creative output
● Make informed, data-driven marketing decisions
● Design customer-centric personalization strategies
● Lead digital teams with clarity and confidence
● Build a realistic AI adoption and leadership development plan
Target Audience:
● Marketing Managers & Digital Strategists
● Team Leads & Business Leaders
● Brand, Campaign & Content Professionals
● Entrepreneurs and Innovation Teams
● Anyone aiming to use AI to enhance marketing outcomes
Our other courses that any professional should consider
● Mastering Business Writing Skills
● Core Management Skills
● Coaching Skills for Workplace Success
● Mastering the Art of Public Speaking
● Mastering Emotional Intelligence
● Stress Management and Resilience Training
For any enquiries or assistance regarding the workshop, please reach out to us at tickets@mangates.com.
Agenda
Module 1: Understanding AI in Modern Marketing
● What AI can and cannot do in marketing ● Trends shaping digital customer behavior ● The shift from manual execution to assisted intelligence ● Icebreaker Activity
Module 2: Practical AI Tools for Marketing Workflows
● AI for research, content creation, and messaging ● Streamlining campaign planning and reporting ● Improving daily marketing efficiency ● Activity
Module 3: Customer Experience & Personalization
● Using AI to segment and personalize communication ● Enhancing engagement through adaptive content ● Creating consistent multi-channel experience ● Role Play
Module 4: Data-Driven Marketing & Decision Making
● Turning marketing data into actionable insights ● Measuring campaign performance intelligently ● Predictive thinking and optimization loops ● Case Study
Module 5: Marketing Automation & Scaling Strategies
● Automating repetitive marketing workflows ● Reducing manual tasks and improving speed-to-market ● When automation supports vs. harms customer experience ● Simulation
Module 6: Digital Leadership & Team Enablement
● Guiding teams through AI adoption and workflow change ● Building digital confidence and collaboration ● Encouraging innovation and responsible use ● Group Brainstorm Activity
Module 7: Strategic Action Planning
● Identifying high-impact AI opportunities in your organization ● Setting realistic next steps for adoption ● Creating metrics for improvement and leadership growth ● Action Plan Review
Description
Our Expert Trainers
Led by seasoned professionals, industry specialists, and inspiring TEDx speakers, our sessions provide practical insights and proven knowledge drawn from real-world experience. Our trainers combine expertise with engaging perspectives to move beyond traditional theory and focus on practical application. Each session is designed to help participants strengthen their capabilities, approach challenges with fresh thinking, and turn new knowledge into effective action and long-term professional growth.
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