Join us for a dynamic workshop designed to help small business owners harness the power of podcasting as part of their marketing strategy. In just two hours, you’ll learn the basics of podcasting, from defining your concept and identifying your audience, to the fundamentals of recording, editing, and publishing. You’ll also discover how podcasting can enhance your brand, increase engagement, and position you as a thought leader in your industry.

This workshop will cover:

Understanding the basics of podcasting and its benefits for business
Crafting a podcast concept and defining your target audience
Practical tips for recording, editing, and sharing your podcast
Strategies for launching and promoting your podcast effectively

By the end of the session, you’ll have a clear roadmap for launching your own podcast, along with practical tips for promoting it across platforms. You’ll also gain insights into effective storytelling, on-air presence, and the tools needed to create high-quality audio content.

Presenter: Blayne Treadgold

Duration: 2 hours

About the Presenter:

Blayne Treadgold, owner of Perthspective Productions, brings over a decade of passion-driven experience in broadcasting, audio podcasting, MC and digital content creation to this workshop. His journey includes completing an Advanced Diploma in Radio Broadcasting as well as working with prominent media organisations such as Triple M and SportFM as well as featuring on projects with the ABC, Football Australia, Football West, and Perth Glory. Blayne is driven by a love of community, sport and the power of storytelling to cultivate connection, understanding and engagement.

This workshop is presented as part of the Digital Solutions Program in partnership with the City of Swan.

Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.